Our New and Failing Etsy Shop. An Online Retail Plate of Spam! Etsy DIY.

We are actually highly proficient vintage traders selling on the Etsy platform, amongst. I think 10,000 Etsy sales qualifies you for someone of great experience. We currently have three successful Etsy shops. Plus an unmitigated disaster!

Nobody wants to read a blog about someone running a successful Etsy business. But we all like to feel better about ourselves sometimes, so I thought I’d write a blog about the crap Etsy business. One where two moths in we are registering no sales.

Currently we have 65 items for sale and 163 views and over 50 spam messages. Yup, for every three views we receive a spam message and no sales. Not good is it?

Let me try and explain what is going on.

First and foremost, this is not some punishment ritual I am putting myself through. I hope other people starting Etsy business that are just as rubbish will follow this particular thread on my blog, and hopefully over the next few months we will try and turn it around and maybe you can learn some useful tips to help you.

We are selling vintage pictures in this particular shop. We have been selling vintage pictures successfully for 10 years on our other shops, so why after eight weeks is it still not registering a sale?

Sure, as we will explain in the future there are some mitigating factors, but we are flummoxed.

Bit of background. My wife, Eloise,  has semi-retired and decided to start an Etsy shop to augment my two large concerns. Just before Christmas 2023 she went live and it has been a success and the turnover going up 25% month on month.

In fact, although I have used the platform for 10 years her sales per click are outshining my efforts.

Flushed with this relative success. We put two and two together and the calculator says five. I have a huge backlog of pictures from when I used to go to a weekly auction and used to buy big job lots from house clearances. I am also phasing out pictures from my shops as I find them too time consuming and difficult to send, so the easy solution was to give the backlog to Eloise.

Couldn’t go wrong in theory but it has flopped.

As of 8/5/2024 we have 65 items live, had a paltry 163 views and no sales.

To the uninitiated this will come as a surprise as we are regularly receiving messages from Etsy (spammers) telling us we cannot proceed with processing our last sale as they do not have our bank details!

The spammers queue up to pointlessly bombard our shop searching for riches that are unavailable!

So follow this thread over the next few months as we try all we can to turn the business into a going concern.

https://www.etsy.com/uk/shop/PottamusPictures?ref=seller-platform-mcnav