by Chris Harris Gimmick definition: something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something. In other words, something eye catching that helps a product or brand stand out from the competition. Whether Equality FC belongs in that category is no longer an abstract question. It is now a pertinent one. The general understanding is … Continue reading Is Lewes FC’s ‘Equality FC’: Principle, Gimmick, or Something In Between? A Reappraisal.